The Conversation with Dasha Burns

Inside the mind of Harris' messaging maven

7 snips
Sep 20, 2024
Brian Fallon, a senior communications adviser for Kamala Harris’ presidential campaign, shares insights into the campaign's inner workings. He discusses Harris’s evolving policy positions since 2019 and her strategic approach to media engagement. Fallon elaborates on her differing views on Trump compared to Biden, and how the campaign is navigating challenges, including labor endorsements and the importance of effective communication with working-class voters. He also previews the upcoming vice presidential debate, stressing its significance in shaping public perception.
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ANECDOTE

Harris' Mockery of Trump

  • Kamala Harris uses mockery to portray Donald Trump as unserious.
  • She highlights his comments about Hannibal Lecter and windmills causing cancer.
INSIGHT

Campaign's Rapid Adaptation

  • Kamala Harris' campaign had to quickly adapt after Biden's withdrawal.
  • This involved merging staff, defining strategies, and choosing policy positions.
ADVICE

Policy Shifts Explained

  • Kamala Harris' policy shifts are attributed to her experience as vice president.
  • This allowed her to find bipartisan consensus on issues like gun safety.
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