Creator Science #20: Morgan Nield – Selling on Etsy, building a marketing strategy, Pinterest, and transitioning from physical to digital products
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Aug 11, 2020 
Morgan Nield, an Etsy seller turned coach, skyrocketed her shop to six figures in less than a year. She shares her journey from physical to digital products, emphasizing the significance of minimal viable products and shifting marketing strategies. Highlights include the importance of building an email list over traditional SEO, leveraging Pinterest for sales, and creating an engaging Facebook group for community building. Morgan's insights inspire sellers to embrace experimentation and adaptability in their entrepreneurial adventures.
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Unexpected Etsy Success
- Morgan Nield started an Etsy shop, Little Highbury, selling baby headbands due to postpartum depression and financial needs.
- Unexpectedly, the shop grew rapidly, reaching six figures in the first year and multiple six figures annually thereafter.
Start with an MVP
- Start with a minimal viable product (MVP) on Etsy using readily available resources.
- Expand and improve your product as your business grows and gains experience.
Etsy's Evolution
- Etsy in 2013 primarily relied on search engine optimization (SEO).
- By 2020, the marketplace became much more competitive, requiring a comprehensive marketing strategy beyond just SEO.