Creator Science #20: Morgan Nield – Selling on Etsy, building a marketing strategy, Pinterest, and transitioning from physical to digital products
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Aug 11, 2020 
Morgan Nield, an Etsy seller turned coach, skyrocketed her shop to six figures in less than a year. She shares her journey from physical to digital products, emphasizing the significance of minimal viable products and shifting marketing strategies. Highlights include the importance of building an email list over traditional SEO, leveraging Pinterest for sales, and creating an engaging Facebook group for community building. Morgan's insights inspire sellers to embrace experimentation and adaptability in their entrepreneurial adventures.
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From SEO to System
- Morgan Nield's initial Etsy business focused solely on SEO and experienced fluctuating results.
- Her second shop, Little Highbury, saw exponential growth after incorporating Pinterest and email marketing into a comprehensive system.
Email Marketing is Key
- Avoid over-reliance on SEO and broadly targeting social media.
- Prioritize email marketing to nurture leads and drive conversions, as it allows for direct communication and targeted promotions.
Audience-First Approach
- Etsy sellers often have a product-first mindset.
- Shift to an audience-first approach, building an email list based on niche interests and cultivating relationships to drive sales.