On with Kara Swisher Is Bing Back? with Microsoft’s Yusuf Mehdi
4 snips
Mar 2, 2023 Yusuf Mehdi, Microsoft's Corporate VP and consumer chief marketing officer, discusses the transformative power of AI and its applications in products like Bing. He delves into the ambitious capabilities of AI, touching on user experiences and the ethical considerations surrounding new technology. Mehdi reflects on the competitive dynamics between Bing and Google, the nuances of AI development, and how Microsoft's partnership with OpenAI is shaping the future. The conversation also highlights Bill Gates' perspective on the evolving landscape of artificial intelligence.
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Big-Ass Table
- Kara Swisher and Yusuf Mehdi reminisced about a past Microsoft product, the Surface table.
- They jokingly referred to it as the "big-ass table" due to its large size and questioned its sales success.
Bing's Market Share Struggle
- Bing, despite Microsoft's efforts and investments, struggled to gain significant market share against Google's dominance.
- This was attributed to Google's early establishment, extensive advertiser network, and exclusive deals like with Apple's iPhone.
Search Categories and Bing's Opportunity
- Yusuf Mehdi categorized searches into navigational, informational, and deep research/shopping.
- He pointed out that current search engines often fail to adequately address the latter two, presenting an opportunity for the new Bing.