PNR 136: Get Ready for Brands to Take Over Facebook Instant Articles

In this week's #ThisOldMarketing, Joe and Robert talk about brands moving to Facebook's instant articles (in this case, Intel), and how FB needs to do more to help educate marketers and advertisers than their newly launched "creative hub". Podcasting gets a shot in the arm with eBay, and somewhere out there are some very happy, but very disillusioned marketers.  Rants and raves include Snapchat's new magazine.  TOM example of the week: Investools.

This week's story links:

Facebook Extends Instant Articles - Starting With Intel http://digiday.com/brands/facebook-extends-instant-articles-brands-starting-intel/ Facebook Launches Creative Hub To Simplify Creation of Ads http://adage.com/article/special-report-cannes-lions/facebook-launches-creative-hub/304531/ Podcast Companies Experiment With Sponsored Content http://www.wsj.com/articles/podcast-companies-experiment-with-sponsored-content-1466154000 73% Of Ad Buyers Cite User Experience As Major Industry Challengehttp://www.adweek.com/news/technology/73-ad-buyers-cite-user-experience-major-industry-challenge-171995 These 5 Charts Show The State of Content Marketing Todayhttp://www.cmo.com/features/articles/2016/6/16/2016-state-of-content-marketing-through-5-charts.html SPONSOR MESSAGE: GoToWebinar and the "5 Steps to Attract Your Target Audience to Your Next Webinar" eBook.  Download for free here: http://cmi.media/pnr136   RANTS & RAVES http://thenextweb.com/insider/2016/06/17/snapchats-launching-digital-magazine-focused-tntersection-life-tech/   http://adage.com/article/agency-news/ana-k2-find-evidence-pervasive-agency-rebate-collection/304347/   http://adage.com/article/guest-columnists/clients-blame-lack-agency-transparency/304495/   THIS OLD MARKETING: Investools from TD Ameritrade https://www.investools.com