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AdExchanger
Don’t Call It A Comeback
May 21, 2024
Navah Hopkins, an SEO and SEM expert, discusses the evolving world of search marketing. Topics include the rise of generative AI, the role of SAS in digital marketing, data privacy, AI, Reddit's influence, user data in ads, audience targeting on social media platforms, and strategies for effective campaign management.
36:38
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Quick takeaways
- The resurgence of SEO and SEM strategies due to generative AI software advancements.
- The importance of balancing organic and paid traffic attribution for accurate reporting.
Deep dives
The Evolution of Digital Marketing and the Rise of Ad Tech
The podcast delves into the journey of Navahopkins, a digital marketing consultant, highlighting the shift in focus towards search and the evolving landscape of PPC and SEO. Navahopkins emphasizes the importance of ad tech in protecting campaigns amidst uncertain shifts in regulations and technologies, emphasizing the need for trust and reliability in software solutions.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode