

Don’t Call It A Comeback
May 21, 2024
Navah Hopkins, an SEO and SEM expert, discusses the evolving world of search marketing. Topics include the rise of generative AI, the role of SAS in digital marketing, data privacy, AI, Reddit's influence, user data in ads, audience targeting on social media platforms, and strategies for effective campaign management.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Exploring Career Evolution in Ad Tech and the Role of SAS in Ensuring Trust and Innovation
02:06 • 2min
The Intersection of Data Privacy, AI, and Digital Marketing
04:34 • 7min
Navigating Trust and Credibility in Online Platforms and Generational Shifts
11:07 • 2min
Evolving Dynamics of Search Engine Results and User Data Influence on Ads
13:19 • 5min
Exploring Audience Targeting and Platform Dynamics
18:28 • 18min