Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast cover image

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Using Search Data To Better Understand Audiences

Oct 29, 2024
19:52

Daniel Moreno Dugarte, a key figure at VML, discusses the strategic use of search data to better understand and target audiences. He emphasizes how analyzing search trends can reveal valuable insights into consumer behavior and preferences. By leveraging this data, businesses can tailor their marketing strategies to meet the specific needs and interests of their audience segments. Today, Daniel explores practical approaches to harnessing search data effectively for audience analysis. Show Notes

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