[The Struggle] Lessons on traction from 4-time founder Hannah Chaplin

On this month’s episode, Alex speaks with Hannah Chaplin, Co-Founder, and CEO of Receptive, a SaaS company that helps other SaaS companies make the most of the product feedback they get and turn it into insights that can help them grow.

Receptive is Hannah’s fourth company, the second which is SaaS. She has been an entrepreneur since the age of 21 and knows all too well the struggles of starting a company. But also the exhilaration. Her first Saas company, Order Harmony, was her learning ground about all things SaaS - from the basic metrics to the marketing, pricing, running a product and gathering feedback. The experience was priceless but the company never really took off. Four years ago, it morphed into Receptive.

Her greatest challenge has been the nagging question whether “a product feedback platform is a sustainable business.” Even as customers signed up for Receptive, Hannah still struggled with the doubts if this was a viable idea. What helped her was the numbness to negative feelings she had developed through years of taking many risks.

As we mark International Women’s Day on March 8th, at SaaStock we celebrate all the remarkable women of SaaS like Hannah who push through the challenges of starting and running businesses, all the while growing families and dealing with a myriad of other responsibilities, and making SaaS a better place.

You can see Hannah and many other incredible women like her at SaaStock19 as well as our global series of events in São Paulo, Hong Kong, New York, San Francisco, and Sydney. If you have your heart set on Dublin for SaaStock19, be sure to sign up for our Insider Sale to get early access to our 2 for 1 tickets.

Check out the other ways SaaStock is helping SaaS founders move their business forward: 

🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book tickets: https://saastock-europe.com/tickets/

🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Book tickets: https://saastock-usa.com/

🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)

🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)