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thetwelfthhouse.substack.comWhat if you didn’t have to convince anyone to buy from you? What if your ideal clients already knew they needed your work — and were ready to say yes before you even made an offer? That’s the magic of a diagnostic.
In this episode, Michelle Pellizzon Lipsitz unpacks why diagnostics — things like quizzes, intake forms, and archetypes — are the secret weapon behind businesses that sell with ease. Instead of chasing clients or trying to “sell harder,” diagnostics help people self-identify their needs, understand their pain points, and see exactly how your work fits into their journey.
In This Episode We Cover:
📊 What diagnostics actually are — and why they’re one of the most underrated tools in business
🛠 How to build a diagnostic system that classifies clients into archetypes and guides them to the perfect solution
The Twelfth House