The Olympic Channel's general manager Mark Parkman joins SportsPro managing director Nick Meacham to talk about the rapid rise of the streaming service.
In a wide-ranging conversation, discussion covers the first five years of the International Olympic Committee's (IOC) in-house channel, from starting with a staff of zero to working with Hollywood producers on long form content.
The channel started with a US$600 million budget but managed to break even within its first four years. After the platform created a lot of buzz during a successful Tokyo 2020, Parkman describes the challenge of managing as one of the most extensive archives in the world.
