Marketing Operators How We Track Revenue and Ad Spend Hourly During Cyber Five
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Nov 25, 2025 Explore the shift from daily to hourly revenue tracking during the intense Cyber Five shopping period. Learn how operators use tools like Northbeam and Supermetrics for real-time adjustments to ad spend. Discover the critical balance between maximizing revenue and maintaining efficiency, while navigating inventory and budget strategies. The conversation dives into team coordination, bi-hourly check-ins, and the importance of testing to avoid overspend disasters. Finally, uncover best practices for a successful and scalable holiday weekend.
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Track Hourly Revenue Accruals
- Pull hourly revenue into a sheet and compare accruals to prior year to detect pacing shifts quickly.
- Use that hourly view to spot efficiency changes and inform immediate budget decisions.
Sync Northbeam With Hourly Warehouse Pulls
- Use a platform like Northbeam for near-real-time ad spend and update your data warehouse hourly during peak periods.
- Combine channel spend with revenue to calculate hourly MERs and catch pacing issues fast.
Value Peak Spend For Long-Term Contribution
- Black Friday spend can mature and drive value later in the year, changing the true ROI calculus.
- Evaluate spend by long-term contribution dollars, not just immediate efficiency percentages.