Traction cover image

Traction

Leveraging Product-Led Growth and Acquisitions to Become a $3B Company with Doug Winter of Seismic

Aug 21, 2024
21:14

On this episode, Doug Winter, Founder and CEO at Seismic, talks about how he grew Seismic from a small startup to a major player in sales enablement. Doug shares the key moments and strategies that helped Seismic succeed, including important acquisitions and staying focused on goals.


Specifically, Doug discusses:


- How Seismic started and the tough decisions they made along the way.

- Why they focused on big companies to find their place in the market.

- The reasons behind their Series A funding and staying in San Diego.

- Their approach to acquisitions and how competition played a role.

- How buying Lessonly boosted growth for both companies.

- The importance of company culture and people in making acquisitions work.

- What they learned about the challenges of merging with competitors.

- Why having clear goals is crucial for successful mergers and acquisitions.


Resources Mentioned:


Doug Winter - https://www.linkedin.com/in/doug-winter/

Seismic - https://seismic.com/

Jackson Square Ventures - https://www.jacksonsquareventures.com/

Lessonly - https://www.lessonly.com/



This episode is brought to you by:


Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com


Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI


Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca


Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com




#salesenablement #businessscquisitions #leadershipgrowth #product #marketing #innovation #startup #generativeai #AI

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode