All Things Private Practice Podcast Episode 76: Social Media Simplified for Therapists in Private Practice [featuring Kelly Mckenna]
The idea of posting on social media can sometimes feel uncomfortable for therapists in private practice who are trying to market their businesses, but it is no doubt an effective way to network, establish yourself and create know, like, and trust in the mental health community, and connect with new clients... if done well.
But how do you know what works and doesn't when it comes to managing social media for therapists in private practice?
And how can you make the process of posting and growing a following not feel like a stressful, time-consuming chore that leaves you riddled with impostor syndrome and battling perfectionism in a very public, online space?
If you have been thinking about using social media to grow your business and leave an impact on the mental health community but feel stuck or intimidated, this episode is for you.
In this episode, I talk with Kelly Mckenna, a therapist, and social media and business coach for therapists.
Top 3 reasons to listen to the entire episode:
- Learn how to use social media to grow your private practice without getting overwhelmed with perfection paralysis.
- Understand the benefit of reaching therapists through social media and how that can lead to clients.
- Identify the exact content that types and structures that are most effective to grow a following on social media and how to simplify the creation process.
If you learn to use social media effectively, it can be one of the most powerful marketing tools around to network and grow your clientele for your private practice. Take this opportunity to hear more about Kelly's experience and decide for yourself.
More about Kelly:
Kelly McKenna is a licensed therapist and business coach for therapists. Kelly built her private practice totally on Instagram @sitwithkelly. By providing educational and relatable content and Reels about anxiety, she's been able to help millions of anxious women. Kelly also coaches other therapists, helping them to find their voice online and grow thriving private practices.
Kelly's Website: sitwithkelly.com
Apply for coaching with Kelly here.
Check out Kelly's Reels Membership for fresh social media ideas for your private practice.
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Mentioned in this episode:
A Thanks to Our Sponsor, Owl Practice!
Visit the website for Owl Practice here!
A Thanks to Our Sponsor, The Receptionist for iPad!
Visit the website for The Receptionist for iPad here!
Mentioned in this episode:
Resilient Mind Counseling
It's Patrick. Some of you may know that I own a group therapy practice in North Carolina, Resilient Mind Counseling. We specialize in supporting the Neurodivergent, LGBTQIA+, and Black, Brown, and Asian communities online and across North Carolina. We also have limited in-person openings at our offices in Asheville and Cary. We really love working with clients who are coming to terms with both Autism and ADHD discoveries later in life or questioning, as well as the intersections of race, gender, identity, and orientation. All of our therapists have lived experience and identify as AuDHD, Autistic, or ADHD. Our team of affirming therapists offers a safe, anti-racist, anti-oppressive, inclusive, and accessible space where you can show up exactly as you are—no masking, no judgment, and no need to make eye contact, just real connection and healing. We accept most commercial insurances like Blue Cross Blue Shield, United, Aetna, and Med Cost, as well as self-pay options. We currently have openings for new clients. Visit our website at resilientmindcounseling.com. You can also text or call our HIPAA-compliant phone line at (828) 515-1246, or email us at scheduling@resilientmindcounseling.com.
The Receptionist for iPad
I want to thank The Receptionist for iPad for sponsoring this episode. From new patients faced with an empty lobby and no idea where to find their therapist to clinicians with a session running over time and the doorbell ringing, some of the most anxiety-ridden moments of a therapy appointment happen before a session even starts. The Receptionist for iPad, helps you tackle some of that pre-appointment apprehension and anxiety. The Receptionist for iPad is an easy-to-use digital client check-in system that helps your visitors check in securely to their appointments and notify their practitioners of their arrival via SMS, email, or your preferred channel. No more confusion, and less lobby checking or having clients sign in on paper logbooks. It can even help you upgrade and update your demographic information for your clients as well and even validate parking. Start a 14-day free trial of the Receptionist for iPad by going to thereceptionist.com/privatepractice. Make sure to start your trial with that link and you'll also get your first month free if you decide to sign up.