E1097: Understanding the travel collapse & how media can thrive going forward with Skift CEO & Founder Rafat Ali

In this engaging conversation, Rafat Ali, CEO and founder of Skift, a leading travel industry news platform, shares insights on navigating the travel collapse during the pandemic. He discusses innovative strategies for travel media, the evolution of Skift amidst significant challenges, and the importance of diversifying revenue streams. Rafat also explores the future of virtual events, the transformation of media employment, and how travel preferences are shifting post-pandemic, all while emphasizing the industry's long road to recovery.