Entrepreneurs on Fire The New System to Launch an Online Business with Aurelian Amacker: An EOFire Classic from 2022
13 snips
Oct 17, 2025 Aurelian Amacker, Founder and CEO of Systeme.io, shares his journey from frustration with existing tools to launching a successful all-in-one marketing platform. He discusses the importance of taking action and advises entrepreneurs to focus on simplicity over feature bloat. Aurelian reveals how customer success stories fueled his growth strategy and stresses that providing exceptional value, including free plans and support, is key to winning in a competitive market. His pragmatic approach encourages listeners to embrace risks and learn through experience.
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Start Fast And Learn By Selling
- Pick a niche and take action without overthinking; you can always pivot later.
- If you fear selling, just get on calls with potential customers and learn by doing.
Built Tool To Fix His Own Pain
- Aurelien built systeme.io after being frustrated with existing tools and paying developers to work around limitations.
- He failed initially in 2016, lost $30,000, then found the right team and launched successfully in 2018.
Product Credibility Through Self-Use
- Aurelien emphasizes a powerful free plan and fast customer support as key differentiators.
- Using the product in his own business validates its capability at scale.
