Grow The Show 189 | This Quick Change Will Help Your Podcast Attract New Listeners
Sep 3, 2024
Learn how a subtle tweak to your podcast description can attract new listeners. Shift your focus to highlight what the audience gains. Insights from a recent conference illustrate the power of storytelling in branding. Framing your content through the listeners' perspective can significantly boost engagement. Simple adjustments could lead to a larger audience and greater impact!
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Audience Engagement at Podcast Movement
During a panel at Podcast Movement, Kevin noticed attendees' eyes lighting up as he shared a key insight. This reaction highlighted the importance of engaging descriptions for podcasts.
Describing Podcasts Effectively
Podcasters often describe their shows in a way that makes listeners' eyes glaze over. Focusing on the listener's experience can significantly increase engagement.
Use Second Person in Descriptions
Describe your podcast from the listeners' perspective using 'you' and 'your.' This approach highlights what the show offers to the audience.