Inside Strategic Coach: Connecting Entrepreneurs With What Really Matters
Forging Your Own Path To Success When That's Your Only Choice, with André Brisson
Oct 15, 2024
André Brisson, a structural engineer turned entrepreneur, discusses his journey of founding his own engineering firm. He shares how escaping a toxic corporate environment propelled him toward success on his terms. André highlights the importance of innovation over competition and the unique struggles of entrepreneurs, especially those with ADHD. He also explores the value of personality assessments like Colby in fostering collaboration. Ultimately, André emphasizes that true entrepreneurial freedom is about authenticity and embracing one's unique path.
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Quick takeaways
- André Brisson emphasizes the necessity of entrepreneurial freedom, which includes both the liberty to innovate and the resistance against bureaucratic norms.
- His transition from structural engineer to entrepreneur highlighted the valuable intellectual property in his unique problem-solving methodologies, enhancing his business identity.
Deep dives
The Genesis of an Entrepreneur
André Risson recounts his journey into entrepreneurship, which began after his experience working as a structural engineer. He created his own engineering firm to cultivate an environment that embraced his unconventional working style, emphasizing freedom over monetary gain. Initially starting under the partnership of another company, he eventually encountered stagnation, which led him to establish his own company, Jade Engineers, aiming to innovate within the engineering and construction sectors. His drive for autonomy and the dislike for bureaucratic limitations were key motivations in founding a business that allowed him to fully utilize his talents.
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