Inside Strategic Coach: Connecting Entrepreneurs With What Really Matters

Forging Your Own Path To Success When That's Your Only Choice, with André Brisson

Oct 15, 2024

André Brisson, a structural engineer turned entrepreneur, discusses his journey of founding his own engineering firm. He shares how escaping a toxic corporate environment propelled him toward success on his terms. André highlights the importance of innovation over competition and the unique struggles of entrepreneurs, especially those with ADHD. He also explores the value of personality assessments like Colby in fostering collaboration. Ultimately, André emphasizes that true entrepreneurial freedom is about authenticity and embracing one's unique path.

01:05:34

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André Brisson

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Quick takeaways

André Brisson emphasizes the necessity of entrepreneurial freedom, which includes both the liberty to innovate and the resistance against bureaucratic norms.

His transition from structural engineer to entrepreneur highlighted the valuable intellectual property in his unique problem-solving methodologies, enhancing his business identity.

Brisson's journey underscores the importance of self-acceptance and aligning with like-minded individuals to foster a creative and innovative community in entrepreneurship.

Deep dives

The Genesis of an Entrepreneur

André Risson recounts his journey into entrepreneurship, which began after his experience working as a structural engineer. He created his own engineering firm to cultivate an environment that embraced his unconventional working style, emphasizing freedom over monetary gain. Initially starting under the partnership of another company, he eventually encountered stagnation, which led him to establish his own company, Jade Engineers, aiming to innovate within the engineering and construction sectors. His drive for autonomy and the dislike for bureaucratic limitations were key motivations in founding a business that allowed him to fully utilize his talents.

Intro

4min

Navigating Construction Challenges

6min

Understanding the Colby Profile

4min

Navigating Entrepreneurship and Authenticity

29min

The Strengths and Insights of the Hunter Mindset in Entrepreneurship

3min

Redefining Normalcy and Embracing the Entrepreneurial Journey

3min

Navigating ADHD: Strategies for Success

10min

Navigating Emotional Distance through Writing

6min

André Brisson was working as a structural engineer when he decided to start his own engineering company. Like a great many entrepreneurs, André knew he needed to be able to do things his way. In this episode, André shares with business coaches Dan Sullivan and Shannon Waller how he’s found freedom and business success on his entrepreneurial journey.

Here’s some of what you’ll learn in this episode:

How the company André worked for became a toxic environment for him.
What helped André realize that he doesn’t need anyone’s permission.
Why André’s opinions aren’t popular in bureaucracies or in politics.
André’s biggest challenges in the construction site field.
An incredible resource available for entrepreneurs with ADHD.

Show Notes:

If you want to do things differently, you have to find ways of negotiating with people who oppose you.

Entrepreneurial thinking can put other people off because it’s unconventional.

Non-entrepreneurs can only rationalize entrepreneurism.

Entrepreneurism is about freedom, and money is one of the tools you have to have to gain more freedom.

The two types of entrepreneurial freedom are freedom from and freedom to.

Personality and behavioral profiles provide a common language.

It’s useful for people who are different to recognize that the world wasn’t made with them in mind.

Just because something’s been done for a hundred years doesn’t mean it’s applicable right now.

Instead of competing with what someone else is doing, innovate something new.

People will show up if your message is about them.

It’s the check writer who determines whether you’re correct.

If you want to find people who are like you, you have to really know who you are.

Resources:

Unique Ability^®

Casting Not Hiring by Dan Sullivan and Jeffrey Madoff

The Unique EDGE^® Workshops for young adults

The Impulsive Thinker^™

The Impulsive Thinker Podcast

ADHD: A Hunter in a Farmer’s World by Thom Hartmann

The Positive Focus^®

The Impact Filter^™

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