Stories Sell - Member Only Q+A w/ Matthew Dicks (GG #07)

Sep 9, 2024

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Real Talk with GrowGetters Episode #07 with Matthew Dicks.

Watch the full episode on Youtube: https://youtu.be/64XjGDgEOKM

Today, we are thrilled to have Matthew Dicks join us for a private Q&A episode with the GrowGetters ONLY community. Matthew is a renowned storyteller and the record holder for the most victories in the Moth StorySLAM competition.

Matthew discusses his renowned book Storyworthy and introduces his latest book, Stories Sell, which focuses on helping business professionals harness the power of storytelling to enhance their brand and grow their businesses. He highlights how techniques filmmakers and novelists use can be effectively applied in business storytelling.

During this episode, you will learn about:

[00:08] LST #4 w/ Matthew Dicks: https://realbusinessconnections.com/podcast/why-youre-a-bad-storyteller-and-what-to-do-about-it-w-matthew-dicks/

LST #63 w/ Matthew Dicks: https://realbusinessconnections.com/podcast/matthewdicks2/

[00:18] Join the GrowGetters community: https://growgettersonly.com/

[01:11] How many Moth StorySLAM and GrandSLAM championships has Matthew Dicks won?

[04:20] Matthew's book, Storyworthy: https://bit.ly/47aFBiS

[05:20] His new book, Stories Sell: https://bit.ly/3AWpXeU

[06:10] Where do stories come from in a business context?

[07:51] How to be a good storyteller

[14:01] How do you integrate storytelling in business?

[20:10] As a storyteller, how do you maintain focus on essential stories while dismissing distractions?

[20:30] TED Talk- Homework for Life: https://bit.ly/3kQBmW9

[25:53] How do companies share Matthew's stories?

[28:00] How to ensure your stories are relatable across cultures

[34:56] The process of discovering a story and connecting it to a theme

[41:18] Ways to elicit stories from people

[46:58] Tips for enhancing your confidence and stage presence when telling stories to large groups

[51:04] Connect and support Matthew Dicks

Website 1: https://matthewdicks.com/

Website 2: https://www.storyworthymd.com/

Key Takeaways:

• "The best friends you can have are the ones you can throw things at." ~Matthew Dicks [03:56]

• The same strategies that a filmmaker or novelist uses are also used in business stories. [06:14]

• "The best way to become a good storyteller is to tell lots of stories." ~Matthew Dicks [07:51]

• When integrating storytelling into business, begin by identifying the theme, meaning, or message you wish to convey. Then, find a story that aligns with that theme, meaning, and message. [14:27]

• To make your stories relatable across cultures, avoid cultural references whenever possible. [28:02]

• ”We don’t believe in great ideas; we believe in people who have great ideas." ~Matthew Dicks [30:32]

• “We are only as good as the things that are coming out of our mouths at the moment we are speaking.” ~Matthew Dicks [32:41]

• "We are only as good as what we have to say.” ~Matthew Dicks [33:56]

• About 80% of nervousness is pre-performance nervousness. [48:11]

People Mentioned and Other Resources:

1. Storyworthy: https://bit.ly/47aFBiS

2. Stories Sell: https://bit.ly/3AWpXeU

Keep In Touch with Matthew Dicks:

Website 1: https://matthewdicks.com/

Website 2: https://www.storyworthymd.com/

Twitter: https://twitter.com/matthewdicks