Understanding Marketplaces in SEO

Marketplaces are defined as websites that host a collection of listings, profiles, or resources across various scales, providing a unique challenge for SEO strategies. These websites often range from real estate listings to platforms like Etsy and eBay, showcasing a vast inventory that can comprise thousands to millions of pages. Consequently, successful marketplace SEO must be tailored to accommodate the unique nature of these extensive inventories, ensuring technical and content strategies effectively support this scale. A focus on the types of pages, such as category, subcategory, and individual listing pages, is essential for optimizing visibility and user experience.