Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How To Win At Marketplace SEO With Advanced Tactics
Sep 18, 2024
Kristan Bauer, an expert from Bauer Growth Consulting specializing in marketplace SEO, shares her insights on optimizing digital presence. She underscores the importance of aligning keyword strategies with searcher intent. The conversation dives into advanced tactics for content optimization across various pages and the critical distinction between indexing and crawling. Kristan also offers strategies to enhance indexation health and discusses the role of innovative tools in improving SEO performance for marketplace websites.
28:30
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Quick takeaways
- Understanding and leveraging keyword strategies effectively helps align content with searcher intent to dominate market niches.
- Implementing robust technical SEO practices, like internal linking and inventory management, is crucial for enhancing marketplace visibility and user experience.
Deep dives
Understanding Marketplaces in SEO
Marketplaces are defined as websites that host a collection of listings, profiles, or resources across various scales, providing a unique challenge for SEO strategies. These websites often range from real estate listings to platforms like Etsy and eBay, showcasing a vast inventory that can comprise thousands to millions of pages. Consequently, successful marketplace SEO must be tailored to accommodate the unique nature of these extensive inventories, ensuring technical and content strategies effectively support this scale. A focus on the types of pages, such as category, subcategory, and individual listing pages, is essential for optimizing visibility and user experience.
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