DTC Podcast Bonus: What is TRUE Top of Funnel Marketing? Media Mix Analysis for All with Keen's Greg Dolan
Jan 17, 2024
In this podcast, Greg Dolan discusses the concept of top of funnel marketing and media mix analysis. They highlight the power of AI in understanding halo effects and diminishing returns. The importance of being omnichannel and the significance of diversifying channels for D2C brands are emphasized. The discussion also covers the role of organic marketing in building brand awareness and the affordability of media mix analysis for small brands. The podcast explores the paradigm shift in marketing and ongoing analysis, as well as strategies for optimal budget allocation for a beauty brand.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
Optimizing Media Mix for D2C Brands
03:28 • 16min
The Importance of Organic Marketing and Building Brand Awareness
19:44 • 2min
Democratizing Media Mix Analysis: Making it Affordable and Accessible for Brands
21:15 • 2min
The Paradigm Shift in Marketing and Ongoing Analysis
22:55 • 4min
Optimal Allocation of a $50K Budget for a Beauty Brand
26:58 • 3min