Information Clutter is Harming your Customer Success Strategy
Sep 10, 2024
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In this discussion, Shachar Avrahami, VP of Product & Strategy at EverAfter, shares insights on curating content for improved customer success. He addresses the pitfalls of information overload and the evolution of customer roles towards automation. Shachar emphasizes the significance of a giving mindset in SaaS networking and the need for clear metrics to enhance engagement. He also highlights the importance of thoughtful design and hyper-personalization in creating seamless user experiences, ultimately aiming to empower customers and improve outcomes.
Organizations must focus on curating actionable and digestible content to prevent overwhelming customers and enhance engagement.
Personalizing customer journeys through tailored programs and understanding user needs is essential for achieving successful customer outcomes.
Deep dives
The Era of Too Much Information in Customer Success
Customer success is currently facing the challenge of excessive information, often referred to as TMI (Too Much Information). With the abundance of resources, processes, and content available, organizations need to find effective ways to curate and relay the most relevant information to their customers. It is crucial to avoid overwhelming customers with numerous action items at once, as this can lead to disengagement. The focus should shift to sharing digestible and actionable insights that inspire the right behaviors and support customer success.
Importance of Customer Outcomes
Achieving customer outcomes is integral to the success of customer success teams, as their goals depend heavily on their customers' actions. To be effective, organizations must identify and inspire specific actions that customers need to undertake to reach their desired outcomes. This process involves understanding customer priorities and behaviors to tailor the support provided. Focusing on relevant customer programs can significantly enhance the relationship between customer activities and their overall success.
Personalization Through Customer Programs
A robust approach to customer success involves creating tailored programs for each customer's journey, recognizing that different users within an account may require distinct action plans. Utilizing insights from customer data allows organizations to curate personalized experiences that resonate with specific user roles, goals, and familiarity with the product. By breaking down the customer experience into manageable programs—such as onboarding, adoption plans, and success reviews—companies can effectively guide users through their journey. This level of personalization improves engagement and drives better customer outcomes.
The Role of Design in Customer Interfaces
Design plays a critical role in enhancing customer experiences through user interfaces, affecting how users interact with products and programs. An aesthetically pleasing and functional interface contributes to greater clarity, motivation, and reduced friction in executing tasks. Offering a seamless, cohesive experience helps ensure customers easily navigate through various programs, ultimately making it easier to achieve desired outcomes. By prioritizing design in customer-facing platforms, organizations can facilitate a more effective and engaging customer journey.
Join us as I discuss with Shachar Avrahami VP Product & Strategy @EverAfter how to navigate the challenges of curating and delivering the right content to customers so they can take action without overwhelming them.
Shachar
https://www.linkedin.com/in/shacharavrahami/
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