This is Growth! cover image

This is Growth!

Information Clutter is Harming your Customer Success Strategy

Sep 10, 2024
In this discussion, Shachar Avrahami, VP of Product & Strategy at EverAfter, shares insights on curating content for improved customer success. He addresses the pitfalls of information overload and the evolution of customer roles towards automation. Shachar emphasizes the significance of a giving mindset in SaaS networking and the need for clear metrics to enhance engagement. He also highlights the importance of thoughtful design and hyper-personalization in creating seamless user experiences, ultimately aiming to empower customers and improve outcomes.
47:45

Podcast summary created with Snipd AI

Quick takeaways

  • Organizations must focus on curating actionable and digestible content to prevent overwhelming customers and enhance engagement.
  • Personalizing customer journeys through tailored programs and understanding user needs is essential for achieving successful customer outcomes.

Deep dives

The Era of Too Much Information in Customer Success

Customer success is currently facing the challenge of excessive information, often referred to as TMI (Too Much Information). With the abundance of resources, processes, and content available, organizations need to find effective ways to curate and relay the most relevant information to their customers. It is crucial to avoid overwhelming customers with numerous action items at once, as this can lead to disengagement. The focus should shift to sharing digestible and actionable insights that inspire the right behaviors and support customer success.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode