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The Who What Wear Podcast: The 2024 Luxury Report: Little Luxuries, Endless Elegance, and the Fashion Sports Love Affair
Dec 11, 2024
Kristen Nichols, Associate Director of Special Projects at Who What Wear and an expert in luxury markets, shares her insights on the future of high-end fashion. She discusses transformative trends and leadership changes shaping the industry, and how sports are intersecting with luxury fashion. The rise of personalized items like bag charms reflects consumers' desire for individuality. Nichols also anticipates a shift from minimalism to maximalism, sparking excitement for upcoming innovations in 2025.
26:10
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Quick takeaways
- Leadership changes among top designers are redefining brand identities and creating new trends in the luxury fashion industry.
- There is an emerging trend of 'little luxuries' and modern heritage pieces, allowing consumers to access luxury while showcasing their individuality.
Deep dives
The Impact of Creative Director Changes
The luxury fashion landscape is significantly influenced by recent shifts in creative director roles at major fashion houses. High-profile transitions, such as Alessandro Michele at Valentino and Shamina Kamali at Chloe, are reshaping brand identities and setting new trends. This evolution is poised to continue as both established and upcoming designers step into their roles, with the fashion community eagerly anticipating announcements from brands like Chanel. The ongoing changes indicate a focus on distinct design visions and a potential resurgence in classic luxury aesthetics.
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