Second Life The Who What Wear Podcast: The 2024 Luxury Report: Little Luxuries, Endless Elegance, and the Fashion Sports Love Affair
Dec 11, 2024
Kristen Nichols, Associate Director of Special Projects at Who What Wear and an expert in luxury markets, shares her insights on the future of high-end fashion. She discusses transformative trends and leadership changes shaping the industry, and how sports are intersecting with luxury fashion. The rise of personalized items like bag charms reflects consumers' desire for individuality. Nichols also anticipates a shift from minimalism to maximalism, sparking excitement for upcoming innovations in 2025.
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2023 Luxury Market Overview
- The luxury fashion market in 2023 saw significant shifts, notably with creative director changes.
- These changes, like Alessandro Michele at Valentino, set a new tone for the industry.
Modern Heritage Pieces
- Consumers are increasingly interested in pieces beyond trends, favoring modern heritage items.
- Classic, timeless brands like Ralph Lauren are gaining popularity, indicating a shift in consumer preferences.
Bag Charm Trend
- Bobby Schuessler expresses enthusiasm for bag charms, showcasing their rising popularity.
- His collection includes diverse charms, highlighting the trend's versatility and personalization aspect.