The Who What Wear Podcast: The 2024 Luxury Report: Little Luxuries, Endless Elegance, and the Fashion Sports Love Affair
Second Life
The Convergence of Luxury Fashion and Sports
This chapter explores the dynamic relationship between luxury fashion and sports, highlighting how brands partner with athletes to expand their reach. Key examples include Carlos Alcaraz's collaboration with Rolex and Caitlin Clark's Prada moment, illustrating the growing influence of high fashion in the athletic world.
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