EP | 674 - What Lube and a Vibrator in a Hotel Minibar Taught Me About Client Retention

How well do you know your ideal customers? Is this something you put the necessary time and attention into? A recent visit at Virgin Hotels in Nashville reminded me just how important this is and how far you can go to surprise and delight as I found lube and a vibrator at the bottom of their nightstand. 

We'll talk through how this applies to your business, retention and referrals, and why we should be friends if you feel the same way.

 

Time Stamps:

 

(0:10) The Backstory

(2:30) Knowing Your Customer

(4:12) The Parent Letter

(4:43) The Touch Points

(6:10) Retention and Referrals

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