The High Performance Podcast E117 - Greg Hoffman: Harnessing the power of emotion to achieve high performance
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Apr 25, 2022 Greg Hoffman, former VP of Global Brand Creative at Nike and author of 'Emotion by Design', shares his insights on leadership shaped by his experiences as a biracial child. He discusses how empathy and emotional storytelling enhance brand connections and the importance of diverse thinking in achieving high performance. Greg emphasizes the necessity of vulnerability in leadership and how personal relationships impact legacy. He also highlights the role of emotional creativity in business strategies and the transformative power of visualization.
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Childhood Experience
- Greg Hoffman, biracial and adopted by a white family, felt like an outsider.
- Sports and art became his outlets, revealing hidden talents and emphasizing empathy's importance.
Deep Insights
- True insights aren't obvious; they require digging deeper than surface observations.
- Great brands excel by peeling back layers, like Nike's Michael Jordan commercial about missed shots.
Nurturing Creativity
- Foster children's hidden talents by providing support and resources.
- Encourage curiosity, as complacency hinders creativity, exemplified by Kobe Bryant's boundless curiosity.
