Ken Babcock, CEO of Tango: $20 Million Raised to Help Companies Turn Any Process Into a Shareable How-to Guide

In today's episode of Category Visionaries, we speak with Ken Babcock, CEO of Tango, a how-to guide building platform that's raised $20 Million in funding, about why cumbersome knowledge exchange practices might be the main thing holding businesses back in 2023, and why Tango is determined to overhaul the entire space. By providing automated tools for the production and distribution of detailed tutorials from ‘star-performing’ staff, Tango is helping people learn, grow, and innovate together better than ever before.

We also speak about exactly why the knowledge exchange space as it stands is in dire need of an upgrade, why Tango has no problem with problem awareness in their market, how PLG just made logical sense for a product addressing the pain points of ordinary team members, and how working at uber through some tough times helped Ken map his own business decisions moving forward

Topics Discussed:

• Ken’s pre-Tango career, from dropping out of Harvard Business School to spending a few years at Uber, and the lessons he learned moving forward
• The problem with contemporary how-to approaches, whether they be document based or screen recordings
• How, despite being hugely problem aware, many of Tango’s potential clients don’t know what to google when they might need some help
• Why PLG made perfect sense for a product that has virality built in through the distribution of learning tools
• Why Tango stayed away from a feature heavy ‘additive’ approach to developing their solution, keeping things simple and easy to communicate
• The role of tech influencers in product development, and how they helped Tango get things right