The podcast discusses the concept of Surge for financial advisors, focusing on delivering value to clients, efficient time management, and maintaining profitability. It emphasizes strategic scheduling, inflexible surge rules, and after-action reports for evaluating performance.
Deliver massive value to clients consistently for long-term success.
Be intentional with time to maximize effectiveness and avoid unproductive tasks.
Prioritize profitability by running a professional, efficient, and transparent financial advisory practice.
Deep dives
18 Players Want to Be Around Other 18 Players
In a fiercely efficient financial advisory practice, 18 players thrive when surrounded by others of the same caliber. The high-performing A-level players are focused on long-term goals and success, creating an environment where B-level players may feel excluded as they are perceived to hold back progress.
Focus on Massive Value and Client Relationships
The Perfect RA emphasizes delivering massive value to clients consistently. The focus is on providing so much value that clients are never overwhelmed by the exchange for the services provided. Additionally, there is a strong emphasis on being intentional with time, ensuring effectiveness and avoiding unproductive office tasks.
Emphasis on Profitability and Professionalism
The Perfect RA prioritizes profitability in financial advisory practices. Guidance is provided to ensure financial offices are profitable and run efficiently. The practice advocates for running businesses professionally, minimizing excuses, maintaining cleanliness in operations, and ensuring transparency in finances for potential future sales.
Strategic Surge Scheduling for Client Impact
Surge scheduling is a key strategy employed to maximize client impact in the financial advisory practice. Surge involves time-blocking on steroids, ensuring hyper-intentional client meetings during peak times of client receptivity. The schedule is meticulously planned with specific focus on tax seasons for information gathering and family gatherings for estate planning reviews, planting seeds for multigenerational relationships.
Implementing and Reviewing Surge Practices
A strict no-change policy during Surge ensures consistency and effectiveness in operations. Team members are encouraged to respectfully push back on any deviations from established Surge processes. After-action reports are emphasized to evaluate Surge success, recognize improvements, and address any shortcomings for future refinement and efficiency.
Maintaining Team Dynamics and Personal Boundaries Post-Surge
After Surge concludes, maintaining team dynamics and personal boundaries becomes vital. Buffer days enable the team to wind down effectively and prevent unnecessary commitments. Clear communication and respect for individual roles within the team are crucial for transitioning smoothly post-Surge, ensuring team members' focus remains aligned with their responsibilities.
In this episode, Jamie shares how Surge can go off the rails. She emphasizes how advisors must deliver massive value to clients, be intentional with time, and run a profitable practice. The concept of Surge, which is time blocking on steroids, is introduced as a way to meet with clients and prospects when it makes the most sense in their lives. Still, with this, Jamie points out the importance of creating inflexible surge rules and conducting after-action reports to evaluate and improve surge performance.