Most firms live off referrals. David Craig flipped that script — now 80% of his cases come directly from consumers. That pivot made him Indiana’s go-to trucking lawyer and a national force in PI.

In this episode, David shares the 3 Pillars of Proof that helped him dominate one of the toughest niches in law:

Proof of Expertise: Books and a podcast that educate clients while closing cases.
Proof in Performance: A culture where investigators, social workers, and rapid-response teams matter as much as trial lawyers.
Proof of Leadership: Financial transparency that keeps attorneys loyal for decades.

If you want to stand out in trucking — or any PI niche — this episode is your roadmap.

You’ll learn:

Why consumer-focused content builds trust faster than referrals.
How non-revenue hires like social workers can change case outcomes.
The leadership framework that keeps your team invested long-term.

If you like what you hear, hit subscribe. We do this every week.

VIP PIMCON Tickets: Pimcon.org

Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

347. He Gets 80% of Trucking Cases Without Referrals: 3 Pillars of Proof w/ David Craig