TikTok Trends: How to Leverage Trending Content for Business
Apr 8, 2021
45:44
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Learn how to leverage trending TikTok content for business growth with expert Wave Wyld. Discover strategies for identifying, customizing, and maximizing visibility through TikTok trends. Explore the benefits of engaging with diverse trends and balancing trend content with valuable business insights.
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Quick takeaways
Put a unique spin on trending content to align with brand's niche on TikTok.
Jump on early trends for better visibility, monitor multiple times daily, and add a unique twist.
Deep dives
Leveraging TikTok Trends for Business Growth
TikTok expert, Wave Wild, discusses strategies for leveraging TikTok trends for business growth. She highlights the importance of putting a unique spin on trends to make them fit into a brand's niche. By incorporating trends like the 'I'm bad challenge' and 'Everything You Ever Want,' businesses can showcase their personality and engage with a wider audience.
Identifying and Participating in Early Trends for Success
Wave Wild shares insights on identifying and participating in early trends for optimal success on TikTok. She emphasizes the need to jump on trends early before they become saturated on the Discover Page, allowing for greater visibility and engagement. Monitoring trends multiple times a day and putting a unique twist on them increases the chances of viral success.
Balancing Trend Content in Your Overall Strategy
While trends can boost visibility and engagement, Wave Wild suggests that they should constitute around 10% of overall content. She advises business owners to focus on offering value, educational content, and showcasing behind-the-scenes aspects of their business to build trust and credibility. Trends can complement a well-rounded content strategy for effective TikTok marketing.
Maximizing Opportunity with Trend Adaptation
Wave Wild underscores the potential impact of adapting trends to fit a brand's narrative and engage viewers authentically. Transforming popular trends like the Fresh Prince of Bel Air theme song challenge into personal stories and unique expressions can enhance audience connection and content performance. By infusing creativity and relevance, businesses can leverage trends to amplify their reach on TikTok.
Do you want more exposure on TikTok? Wondering how to tap into trending TikTok content? To discover three ways to identify trending TikTok content and learn how to leverage trends to promote your business on TikTok, I interview Wave Wyld. Guest: Wave Wyld | Show Notes: socialmediaexaminer.com/453 | Sign up for the Social Media Marketing Society at smmarketingsociety.com | Review our show on Apple Podcasts.
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