The Thoughtful Entrepreneur 2325 - Transform Your Relationships and Sales through Ethical Persuasion Techniques with Patrick Van Der Burght
The Science of Ethical Persuasion — Strategies to Hear “Yes” More Often with Patrick Van Der Burght
In this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Patrick Van Der Burght, SHIELD Certified Coach, Sydney Institute licensed trainer, and founder of Ethical Persuasion. Patrick shares how ethical persuasion—rooted in behavioral science—can drastically improve how you communicate, sell, and lead. He explains why persuasion isn’t about manipulation but about building trust, creating clarity, and helping others say “yes” to what’s right for them.
Master the Psychology of Persuasion Without Manipulation
Patrick Van Der Burght’s approach begins with reframing what persuasion really is: not trickery, but a science-based method to guide decision-making ethically and effectively. Drawing on the seven universal principles of persuasion—reciprocity, commitment and consistency, social proof, authority, liking, scarcity, and unity—Patrick shares how understanding these can significantly improve conversations, sales, and influence.
He emphasizes that persuasion must be built on relationship, clarity, and trust. If those elements are missing, objections arise and conversions stall. From using specific data to build credibility, to helping clients make public commitments that increase follow-through, Patrick lays out actionable, research-backed strategies anyone can use. He also encourages business owners and consultants to stop chasing “more follow-ups” and instead fix the relationship and clarity gaps first.
Whether you’re presenting offers, coaching clients, or leading teams, this episode shows how ethical persuasion can lead to stronger relationships, more impact, and consistent results—without pressure or pushiness.
About Patrick Van Der Burght
Patrick Van Der Burght is the founder of Ethical Persuasion, a certified SHIELD Coach, licensed Sydney Institute trainer, and author of How to Hear Yes More Often. He teaches entrepreneurs, consultants, educators, and teams how to ethically apply behavioral science to become more persuasive, trusted, and effective communicators. Connect with Patrick on LinkedIn.
About Ethical Persuasion
Ethical Persuasion offers practical, science-based training and resources to help business owners, consultants, and professionals master the art of influence with integrity. From free tools and workshops to in-depth coaching and educational programs, the company equips leaders with the skills to ethically inspire action and build trust.
Links Mentioned in This Episode
Key Episode Highlights
- Why ethical persuasion is more effective than traditional “sales tactics”
- The 7 universal persuasion principles every business leader should know
- How trust, clarity, and relationship reduce objections and increase conversions
- How to apply commitment, social proof, and loss aversion effectively
- Ways to build goodwill with genuine value before making an offer
Conclusion
Patrick Van Der Burght proves that the most persuasive people aren’t pushy—they’re precise. By understanding the psychology of influence and applying it ethically, business leaders can build deeper trust, inspire action, and create more consistent results. Whether you’re pitching, coaching, or leading, mastering ethical persuasion will help you hear “yes” more often—while staying true to your values.
🎧 More from The Thoughtful Entrepreneur
🎙️ Want to be featured on The Thoughtful Entrepreneur? Get your voice in front of 50K+ listeners. Schedule your guest spot here »
🤝 Consultant doing 6+ figures? Let’s introduce you to your next big client, partner, or referral source. See how here »
📡 Thinking of launching your own podcast? We’ve built over 250 shows for leaders who now land dream guests (and clients) weekly. See the system here »
🚨 What’s Your PodVerified Score? 🎯 Find out how you rank as a podcast guest — and get matched with hosts who actually want you.
✅ 2 free podcast matches
✅ Dashboard with warm-up plans
✅ Media badges to showcase your guest authority
✅ Priority access to Founders Club (limited to 100)
📬 Subscribe to The Thoughtful Entrepreneur
New episodes daily to fuel your impact, visibility, and influence. Thanks for listening — now go build something extraordinary!