My Amazon Guy Amazon Raises Referral and FBA Fees in 2026
Amazon sellers are bracing for higher FBA and referral fees in 2026. This video breaks down the real cost of “just 8 cents” per unit and how fee stacking impacts profit. Get clear insight on what's really changing and what you can do to prepare.
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Timestamps:
00:00 - Amazon Announces 2026 Fee Increases
00:30 - What the “8 Cents per Unit” Really Means
01:10 - The Hidden Fees Amazon Added in 2025
02:00 - Rising Ad Costs and Promotional Charges
02:50 - Amazon’s Justification vs. Reality Check
03:40 - Fee Increases Framed as “Enhanced Services”
04:30 - Broken Promises: New Fees Despite Claims
05:20 - Shipping Costs and Profit Pressure
06:10 - Why Sellers Are Losing Trust in Amazon
07:00 - How Small Increases Hurt Big Sellers
08:00 - What Amazon Sellers Can Do to Stay Profitable
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