This episode is a raw, real, honest, and deep conversation with my dear friend, Cody Jefferson, who was a former pastor, a musician, a leader, and the founder of the million-dollar company called “Embrace The Lion.” 

He shared his journey of building his business from scratch, and how he was able to grow his business and amazingly change the lives of thousands of men! His journey was certainly not an easy path. There were tragedies, traumas, and burdens along the road that he had to face which he openly delved into in this episode.

You often see him on social media, but in this conversation, you will know more about the “behind-the-curtains Cody Jefferson” - the vulnerable side of this heavily-tattooed-musician.

This is indeed deeper than the most, so don’t miss this!

SHOW NOTES: 

0:00:00 Introducing Cody Jefferson

0:03:20 Business and Fulfillment

0:05:03 Instagram Cody vs. Behind-the-scene Cody

0:10:06 The Story Behind “Embrace The Lion”

0:18:19 Conversation About Trauma and Greater Gifts

0:22:53 Being Free From Other People’s Opinion 

0:28:40 How To Practice Effective Communication

0:35:30 Why People Choose A Complex Life

0:38:16 Simplified Life and Business

0:44:05 The Fun Part of Cody’s Life

0:47:26 Fast Q&A

QUOTES

"Purpose is just living your life with intention every single day towards something that's greater than yourself."

“I found that if you can get out of your way enough to seek the accountability and to seek the frameworks. Whether that be school, whether that be a coach, whatever the framing is, someone to hold you to who you're called to be and hold you to the accountability of what you say it is that you want, it can help you shorten that gap. Typically we can get out of our own way. A lot of the time it's just learning to bypass the emotional constructs in our brain to be able to do the things that we say we ought to do rather than getting stuck in procrastination, which is really just a response to stress and overwhelm.”

“The greater gift that you can give yourself is to be fully known. And to be fully experienced in all of your trauma and the complexities and all of your insecurities and all the ways in which you fear someone, like if they really knew me, giving yourself a gift of just releasing that and taking off the mask. I think that's the greatest gift we give ourselves and really allow ourselves to be fully seen and unlocked.”

“People are going to make judgments on you simply because they will never hear your side of the story.”

“Identity isn't a cute one line sentence on your Instagram bio. It's much deeper than that. It has to be.”

“Greatness isn't built on ease. But it doesn't have to be complicated. Love isn't complicated. It's not easy. But it's not complicated. We complicate things. Business isn't complicated. Business is metrics. It's numbers . . . We make things more complicated with our emotional attachment, with our assignment of a failure in business to a failure of our own identity and who we are. And we confuse the two because we meld and we mold and we merge who we are with what we do. And we don't create a discernible line of difference. And so when something doesn't work, we feel we don't work. And so we continue to play small. And we make things more complicated and justify that it's not us.”

"Give yourself grace. Just because things didn't work in the past doesn't mean that they won't work now. Just because you failed in the past doesn't mean that you're a failure now. Just because you haven't experienced the level of success that you're feeling is just out of reach doesn't mean that it's not possible for you."