The Marketing Companion
The unified theory of content success
Aug 14, 2023
The podcast discusses the possibility of breakthrough success in content creation and the importance of having a defensible premise. They highlight the frustration with the lack of innovation in content marketing and the need for a philosophical approach in the era of AI. Creating viral content is explored using the RITES framework, focusing on relevance, interest, timeliness, entertainment, and superiority.
33:50
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Quick takeaways
- Creating a defensible position for content helps content creators provide a reason for their audience to care and differentiate themselves in a crowded market.
- Staying true to one's personal vision and interests, and persisting in content creation, are vital for breaking through and achieving meaningful content success.
Deep dives
Creating a Defensible Position for Content
Creating a defensible position for content is crucial in making the promotion and production of the show more effective. A premise is a specific and defensible purpose for the show that is pulled from one's personal vision for the audience. By exploring an angle or belief system, content creators can provide a reason for their audience to care. For example, the show 'Hot Ones' on YouTube uses the premise of progressively spicier wings during celebrity interviews, giving the audience a unique and entertaining hook.
