Bootstrapped Web Launching 2nd Products w/ Ruben Gamez
Nov 24, 2016
58:18
Welcome back to Bootstrapped Web. Our guest today is Ruben Gamez, the founder of Bidsketch.com. We are talking to Ruben today because Bidsketch is getting ready to launch a new product. Since we both are launching new products we thought it would be good to compare notes.
Bidsketch’s main product has been a proposal tool. Now they want to add a signature app to their brand. Today we discuss how to research for a new product and how to handle expanding when there are competitors.
We compare notes about our own product lines and how to get the customers to notice.
[tweetthis]I think there are plenty, well established competing companies who just have feature bloat. - Brian[/tweetthis]
Here are today’s topics:
- How to find positioning and distribution for a new product.
- Why begin a separate product line.
- Finding the “why” when people don’t use your product.
- How to focus on two product lines.
- Creating a good elevator pitch.
- Finding your hook.
- Asking the right questions of new customers.
- How to reach people outside of your network.
- Ruben’s timeline.
- How to find the gaps in your competitor’s products.
- Why you shouldn’t copy just to copy a competitor.
Resources Mentioned Today:
Audience Ops Calendar Bidsketch Carthook Ruben Gamez’s Twitter As always, thanks for tuning in. Head here to leave a review in iTunes.