two & a half gamers 🚨📢 BREAKING NEWS: Ubisoft Restructures, IAP Hits $167B, Turkey Keeps Raising, Pokémon Goes IRL
This week confirms a shift that’s been building quietly:
Volume is down. Monetization is up. And everyone is restructuring around reality.
Across the news:
Big publishers are cutting, consolidating, and centralizing power
IAP revenue keeps growing even as downloads slow
Turkey remains a capital magnet for mobile
Legacy IPs prove longevity beats novelty
AI rules are being normalized, not hyped
This is a monetization-first era, and the industry is finally acting like it.
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast:
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 — Intro & why this week matters
00:35 — Ubisoft restructures and cancels games
01:55 — Mobile IAP hits $167B while downloads fall
03:05 — Rovio revives Angry Birds again
04:05 — Turkey keeps raising (Anka Ventures)
05:00 — Activision Blizzard under investigation
06:05 — RuneScape passes $3B lifetime revenue
06:55 — Outfit7 goes PC with Talking Tom
07:45 — Steam relaxes AI disclosure rules
08:30 — Dreamhaven layoffs & Pokémon goes physical
09:10 — Final take & what this signals for 2026
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Please share feedback and comments - matej@lancaric.me
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