Ever wonder why some marketing efforts just don’t hit the mark? Nathan Yeung, Vice President of CMO Services at Find Your Audience Marketing Partner, unpacks the real reasons behind marketing challenges and explores why fractional CMOs can be a smart choice for businesses. He digs into the overlooked differences between B2B and B2C strategies, the surprising psychology that shapes consumer choices, and the biggest myths about SEO that could be costing you. Discover what marketing approach you might be missing. ⏰Timestamps: 0:00 - Introduction 1:10 - The Fractional CMO Approach 3:47 - SaaS vs. Finance Marketing 5:02 - B2B vs. B2C: The Truth 6:26 - Why We’re All Lazy 8:06 - Marketing for the “Lazy” Buyer 10:53 - Unifying Teams Made Simple 12:28 - KPIs That Actually Matter 15:06 - SEO Lies You’re Believing 17:14 - 2024’s Top Digital Channels 18:55 - The Next Big Thing in Marketing 20:46 - Project Management Hacks 22:14 - Marketing’s Rising Power 23:36 - Where to Find Nathan Yeung 🌐Connect with Nathan: ✅https://findyouraudience.online/ ✅https://www.linkedin.com/in/yeungnathan/ Save hours with top business hacks every Friday: https://horizonsearch.beehiiv.com/subscribe Lazy Consumer Marketing Strategy, Nathan Yeung Marketing Tips, Adapting to Consumer Behavior in Marketing, Marketing to Convenience-Driven Consumers, Consumer-Driven Marketing Strategies, Understanding Lazy Consumer Trends, Marketing Strategies for Busy Consumers, Lazy Consumer Behavior in Digital Marketing, How Consumer Behavior Shapes Marketing, Nathan Yeung Horizon Search Marketing Insights #Marketing #DigitalMarketing #BusinessGrowth #MarketingStrategy #CMO #B2B #B2C #Entrepreneurship #SEO #ContentMarketing #MarketingTrends #Branding #Leadership #ConsumerBehavior #Startup #HorizonSearch