unbillable hours - a podcast about better professional services marketing C2E15 - AI and advisory - some notes
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Jun 6, 2025 Dive into the world of AI as the hosts dissect a pivotal report on its impact in consulting. They stress the need for critical thinking over hype, emphasizing the importance of understanding AI trends and the necessity of reskilling. The conversation shifts to the evolving landscape of professional roles, revealing potential job losses and transformations through AI oversight. Managing client expectations is highlighted, urging professionals to focus on strategic outcomes while navigating the complexities of AI implementation in consultancies.
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User Growth Isn’t Strategy
- User adoption growth of AI is undeniable but not necessarily a sound strategic move.
- High usage does not equal value if AI solutions do not disrupt key bottlenecks in clients' businesses.
Advise Clients Beyond AI Hype
- Help clients avoid blindly adopting AI just because it’s trendy or accelerating fast.
- Frame AI initiatives around clear, smart objectives, not hype or peer pressure.
AI Economics Still Unproven
- AI investments are massive, but monetization and unit economics remain unclear.
- Costs like data center infrastructure and environmental externalities are often overlooked in AI cost assessments.