HousingWire Daily James Kleimann on Lower’s acquisition of Movoto
May 14, 2025
James Kleimann, Managing Editor at HousingWire, shares insights on Lower's strategic acquisition of Movoto, discussing its implications for the real estate market. The conversation highlights how this move can enhance cost efficiencies and streamline services for agents. Kleimann also addresses the challenges faced by first-time homebuyers and stresses the importance of consumer education in navigating the real estate landscape. Additionally, the role of AI in revolutionizing appraisals and lending processes is explored, hinting at a tech-driven future for the industry.
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Lower Buys Movoto for Synergy
- Lower's acquisition of Movoto creates a diversified digital footprint combining top portal leads with mortgage services.
- This integration could form a robust strategy by aligning real estate portal strength with in-house mortgage capabilities.
Agents Should Expect Integration Changes
- Agents working with Movoto might face a push to partner with Lower loan originators.
- Merging services could reduce costs and improve consumer savings, benefiting agents and clients.
Consumers Value Convenience Over Choice
- Most consumers lack lender or title agent loyalty and prioritize convenience and cost.
- Streamlined integrated services appeal more to consumers unfamiliar with mortgage complexities.