Defining the Tattoo Removal Market

Removerie stands out as a unique player in the tattoo removal industry, being the only global company dedicated solely to this service and operating at scale with 150 locations across multiple countries. The demand for tattoo removal is significant, with about one-third of tattooed Americans considering removal or modification of their ink. While it might seem advantageous to tap into this high demand immediately, a major challenge arose: the lack of available skilled professionals to meet their rapid expansion needs. Rather than simply recruiting from the existing market for tattoo removal specialists, Removerie had to focus on creating a workforce from scratch, leading to an exploration of how to define and recruit the necessary talent.