Problem Solvers
Can't Find the Right Employees? Create Them.
Sep 9, 2024
Jo Kelton, COO of Removery, shares insights on overcoming the challenge of hiring in the tattoo removal industry. With a shortage of qualified specialists, Removery decided to create its ideal employees through tailored training programs. She discusses innovative recruitment strategies and the importance of fostering a strong company culture among new hires. Additionally, Jo highlights how evolving consumer behaviors are reshaping the tattoo removal landscape, emphasizing the need for adaptability in business.
29:29
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Quick takeaways
- Removery addresses its staffing challenges by creating a tailored training program to cultivate qualified tattoo removal specialists from diverse backgrounds.
- The company's commitment to cultural integration through collaborative practices helps build a unifying identity essential for long-term employee satisfaction and success.
Deep dives
Defining the Tattoo Removal Market
Removerie stands out as a unique player in the tattoo removal industry, being the only global company dedicated solely to this service and operating at scale with 150 locations across multiple countries. The demand for tattoo removal is significant, with about one-third of tattooed Americans considering removal or modification of their ink. While it might seem advantageous to tap into this high demand immediately, a major challenge arose: the lack of available skilled professionals to meet their rapid expansion needs. Rather than simply recruiting from the existing market for tattoo removal specialists, Removerie had to focus on creating a workforce from scratch, leading to an exploration of how to define and recruit the necessary talent.
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