The Edward Show How PR Pros Manufacture Credibility (And How to Copy Them on a Budget)
23 snips
Apr 13, 2025 Public relations may be dismissed by some, but its power in shaping perceptions is undeniable. Discover how reviews crafted by PR pros can sway customer decisions. Dive into tactics for boosting credibility on a budget, including harnessing micro-influencers and using aliases. Learn the art of media manipulation to enhance your brand's image and drive conversions, all while avoiding common pitfalls. This journey reveals the unexpected benefits of strategic PR for any entrepreneur!
AI Snips
Chapters
Transcript
Episode notes
Mixed PR Agency Experiences
- Derek, a SaaS founder, prioritized PR for brand awareness before targeted campaigns.
- He experienced mixed results with PR agencies, with some failing to deliver and others providing minimal value.
Entrepreneur Feature, But Diminishing Returns
- One PR agency secured a feature in Entrepreneur magazine, but the overall results were not worth the cost.
- The agency seemed to exhaust its initial connections and struggled to deliver substantial coverage afterward.
A Decent PR Agency Experience
- One decent PR agency used a straightforward approach, presenting a list of publications and charging only for successful placements.
- This agency secured features in Forbes, GeekWire, Nasdaq, and other publications, offering a more transparent and results-oriented service.