Tractor Supply VP Michael Diedrich on What It Takes to Drive "Legendary Service"

Chris and Anne kick off Day 3 of NRF 2025 live from the VusionGroup Podcast Studio with Michael Diedrich, VP of Store Productivity at Tractor Supply, discussing how the retailer is redefining store productivity while delivering legendary service. Discover how Tractor Supply leverages tools like Quorso's AI Co-Pilot to enhance customer interactions, streamline operations, and ensure consistent performance across 2,300+ stores.

Key Moments:

• 0:10 - Introduction to Michael Diedrich and his 23-year journey at Tractor Supply.
• 2:12 - Measuring productivity and performance across Tractor Supply stores.
• 6:12 - How Quorso is revolutionizing sales missions and team engagement.
• 9:15 - Evolving leadership visits with AI-driven insights.
• 11:28 - Leveraging new technologies for instant product knowledge and legendary service.
• 13:39 - Backend optimization with the “Tractor Way” process.
• 14:55 - Plans for 2025: Relentless focus on productivity and customer engagement.

#nrf2025 #tractorsupply #retailtech

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