Target and Starbucks Create Exclusive Frozen Peppermint Hot Chocolate | Fast Five Shorts

Target and Starbucks have partnered to create an exclusive frozen peppermint hot chocolate available only at Starbucks cafes inside Target stores nationwide. This episode, Sponsored A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso, explores why this seemingly small move could signal Target's merchandising mojo is returning.

Chris loves this idea, calling it "smart merchandising that leverages a true differentiation point." Target Circle 360 members get 24-hour early access. While the impact may be small potatoes compared to Target's larger challenges, it's exactly the kind of creative thinking Target used to do well.

Anne highlights an additional experience: select Target stores are featuring weekend hot cocoa bars where kids can customize drinks creating memories and driving foot traffic. Both hosts wonder if this could become Target's next "pumpkin spice latte" moment. Producer Ella agrees this is brilliant... adding a Starbucks drink to her hand means even longer browsing time in Target.

For the full episode head here

#Target #Starbucks #retailcollaboration #exclusivedrink #Targetstores #holidayshopping #retailmerchandising #Targetcircle360 #coffeeshopretail #retailstrategy

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