Brand SRK: The Baazigar of Bollywood

There is no beating down Shah Rukh Khan! 

In the latest turning point to a career as dramatic as his films, the “King of Bollywood” is back at the top with two runaway hits-Pathan and Jawan. SRK has built a billion-dollar career out of romancing women on screen. But people close to him, know him as a sports, video game and action freak. Naturally, the 57-year-old actor is having copious amounts of fun in his new high-octane action-hero avatar. And so is the audience: the two films together have already crossed a business of Rs 1,500 crore.

The twin successes come after a string of flops, a five-year hiatus and deep personal turmoil after the arrest of his son. For the Hindi film industry that has been in a “Kabhi Khushi, Kabhi Gham” phase itself, this level of excitement has come after years.

In this episode, we try to decode why Brand SRK keeps enduring. Is he truly “the last of the stars?” Host Dia Rekhi explores with 

• Anupama Chopra, Founder and Editor of Film Companion, 
• Komal Nahta, Film Trade Analyst, 
• Harish Bijoor, Business and Brand Strategy Specialist. 

Tune in to the latest episode of the Morning Brief podcast!

If you like this episode from Dia Rekhi, check out her other interesting episodes on Business of Sleaze: The Dark Side of Livestreaming?, Phoenixes of Partition: Startup Sagas from 1947, Game of 'Threads', Ethical Hacking 101: The Bright Side of the Dark Web and more!

You can follow our host Dia Rekhi on her social media: Twitter & Linkedin

You can also check out the books from the author Anupama Chopra - Dilwale Dulhania Le Jayenge: A Modern Classic and King of Bollywood: Shah Rukh Khan and the Seductive World of Indian Cinema

Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Google Podcasts. 

Credits: PINKVILLA, Netflix India, Red Chillies Entertainment, Srkterritory, All India Bakchod, Santosh Gupta, Ishtar Music, Mr.Shoyab.Khan.11, T-Series    

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