Ep.29 Love It Or Lose It: Managing A Startup With Founder Josephine Philips

Josephine Phillips is the 24 year old visionary behind the Sojo app, the online platform on a mission to make clothing alterations and repairs mainstream. Founded to shape a more sustainable fashion future and dubbed by Vogue as the ‘deliveroo of clothing repairs’, Sojo connects buyers of pre-loved clothes with local seamstresses who can tailor the garments to fit. The app not only extends the lifespan of our clothes but allows us to fall in love with them all over again and has already been integrated by several brands including Ganni and Hurr.

Sitting within the Gen Z category herself, Josephine is startlingly aware of her eco-conscious yet convenience-obsessed generation and her aim is to shift the mindset within this space, making sustainable choices more accessible for the masses. Having recently raised over $2.4 million in pre-seed funding invested by the likes of the Founder of Depop, Pangaia’s former COO, the president of menswear at Tom Ford and myself, this is just the beginning for Sojo, and the start of Josephine Phillips becoming a force of her generation within the sustainable fashion space.

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