Borrowed Credibility

In this episode of Business Brain, we discuss strategies for enhancing entrepreneurial skills and navigating social situations. We introduce the concept of “foot-in-mouth disease,” encouraging listeners to embrace potential embarrassment as a catalyst for growth. Sharing experiences from a trade show and a concert, I highlight the importance of engaging with others.

We also cover “borrowed credibility,” a method we used to gain testimonials and experience for our coaching business. We explore the notion that audience loyalty stems from the host’s engagement rather than guest prominence. We conclude by sharing personal anecdotes on leveraging relationships to create opportunities in our ventures.

• 00:00:00 Business Brain – The Entrepreneurs’ Podcast #578 for Casual Friday, August 30th, 2024
  • August 30th: National Toasted Marshmallow Day
• 00:00:45 Embrace Foot-In-Mouth Disease
  • Ask Questions: “How does this work? I didn’t know that!”
• 00:04:40 Borrowed Credibility
• 00:10:37 The story of why Shannon and Dave met
  • Stacking up lifestyle businesses
• 00:13:07 BB 578 Outtro
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