Big Law Life #60: How Junior Partners Can Compete for Work and Clients
In today’s episode, I discuss how junior partners in large law firms can differentiate themselves within their firms and the broader market. Many newly minted partners find themselves competing against more experienced colleagues for work and visibility. I explore strategies for carving out a niche, leveraging unique skills beyond legal expertise, and actively marketing yourself both internally and externally. From highlighting non-traditional strengths like financial management and team leadership to optimizing your law firm bio and LinkedIn presence, I provide actionable insights to help lawyers build their brand and position themselves for long-term success.
At a Glance:
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0:00 Introduction – Challenges junior partners face in standing out internally and externally
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1:20 Why senior attorneys often get priority for work
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2:57 Identifying what made you a partner and leveraging it
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5:06 Using AI, cannabis law, and other niches to stand out
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7:15 Management and budgeting can set you apart
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9:02 Positioning yourself as indispensable within the firm
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10:45 Using LinkedIn and branding to gain visibility
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12:30 How most lawyers miss opportunities to highlight strengths
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14:15 Getting credit for your contributions when the firm doesn’t
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16:40 Using LinkedIn and Substack to showcase expertise
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18:55 Posting insights to build credibility
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21:30 The value of self-promotion and differentiation
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Interested in doing 1-2-1 coaching with Laura Terrell? Or learning more about her work coaching and consulting? - here are ways to reach out to her:
laura@lauraterrell.com
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Show notes: https://www.lauraterrell.com/podcast