Episode 116 | How An Accountant Added $70k In Monthly Recurring Revenue To His Firm With Katie Thomas
Jul 1, 2023
auto_awesome
CPA and digital marketer Katie Thomas shares how an accountant added $70k in monthly recurring revenue through digital marketing. Topics include finding quality clients, using content and social media, and maximizing marketing strategies for accounting firms.
Choosing the right social media platform is crucial for attracting ideal clients by leveraging personal strengths and targeting audience preferences.
Directly connecting with ideal clients and influencers through conversations and collaborations enhances client acquisition and business growth.
Deep dives
Choose the Right Social Media Platform
In this podcast episode, the importance of choosing the right social media platform for reaching ideal clients is emphasized. By selecting a platform where the target audience frequents, easily connecting with them, and aligning with personal strengths, accounting professionals can effectively engage and attract potential clients. A focus on mastering one platform before expanding helps in creating a strong online presence and demonstrating expertise to the desired audience.
Directly Connect and Establish Relationships
The podcast discusses the significance of directly connecting with ideal clients and influencers to build relationships and generate leads. Initiating conversations through direct messages or leveraging influencer audiences can lead to meaningful connections and opportunities for collaboration. Building rapport and establishing trust through personal interactions contribute to successful client acquisition and business growth.
Engage in Conversations and Provide Value
Engaging in conversations with potential clients, asking questions, and demonstrating genuine interest in their needs are highlighted as essential steps in the client acquisition process. By offering solutions, sharing insights, and showcasing expertise in relevant areas, accounting professionals can provide value to prospects and nurture relationships for long-term success.
Create Strategic Content to Demonstrate Expertise
The importance of creating strategic content to showcase expertise, answer common questions, and build credibility is discussed in the podcast. Content creation serves as a tool to demonstrate knowledge, attract clients, and enhance brand visibility. Developing a consistent content strategy aligned with the target audience's needs can effectively support lead generation and client conversion.
What being an abundant accountant really boils down to is being able to earn more for working less. But how do you find quality clients that will allow you to do this? Digital marketing may be the missing link. In this episode, CPA, content creator, and digital marketer Katie Thomas leads us on an exploration of digital marketing for accountants. She shares are powerful story of how an accountant added $70k in monthly recurring revenue to his firm by following her step-by-step process. If you’re wondering how you can use content and social media to get the clients you want, then this episode is definitely for you. Tune in!
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode