How Noah Kagan Makes $30M+ From AppSumo, & Lessons from Starting & Marketing 24 Startups

On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Noah Kagan, Chief Sumo and CEO at AppSumo.

Noah started his career as employee #30 at Facebook, before getting fired and losing $185M in company shares. He was then #4 at Mint.com and built their first 100K customers as director of marketing.

Today Noah runs two multimillion-dollar businesses: AppSumo and Sumo.com. But along the way, he's launched 24 businesses.

 

In this discussion, Noah will go through EVERY business idea he's had and executed on over two decades. And he'll share his TOP fears, f'ups, and lessons from starting and marketing each. Specifically, Noah will cover:

 

8:53 - His journey from Facebook to Mint

14:53 - Why, after launching 24 products, Noah decided on AppSumo and Sumo

24:11 - Figuring out a pricing model

30:00 - Top tips for building an audience

43:33 - Tools recommended for giveaways

54:13 - Keeping your email list clean

57:41 - One simple tactic every budding entrepreneur needs to master

59:28 - How to thrive in chaos and find positivity, confidence, and joy during some of the toughest times many of us will ever live through

1:04:42 - How to build a network of successful people who will inspire you

Learn more at https://tractionconf.io


Connect with Noah Kagan: https://www.linkedin.com/in/noahkagan/

Learn more about AppSumo at https://appsumo.com/

 

This episode is brought to you by:

Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses, but the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.

Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6000 entrepreneurs from over 100 countries, of which 300 have grown their startups to Seed and Series A stage and raised over $2 Billion in funding. To learn more about Launch's programs or the Canadian Startup Visa visit https://LaunchAcademy.ca 

Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline their podcast production. Learn more at ContentAllies.com