E031: Black Friday Special: Deals, Customer Experience, Operations, Success Metrics, Trends & More

6 snips

Nov 22, 2023

Cautious optimism as Black Friday sales exceed expectations. Importance of spending and creating awareness. Success of OOH billboard campaign. Local focus for building consumer brands. Mixing digital and physical marketing. Potential of AI-powered chat-based support. Teaching critical thinking in business. Advertising decisions require thoughtful consideration. Control obsession and excel at what you do. The impact of monoculture on messaging platforms. Leaders must focus on fewer things. Black Friday predictions not happening.

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Introduction

00:00 • 2min

Black Friday Sales and Consumer Behavior

01:46 • 16min

Fluctuations in Order Volumes and Billboard Campaigns

17:42 • 25min

Teaching Judgment, Perspective, and Critical Thinking in Business

42:47 • 6min

Balancing Autonomy and Process in Business

48:36 • 8min

Efficiency, Leadership, and Motivation

56:41 • 5min

Censorship, Wrong Think, and the Importance of Open Dialogue

01:01:17 • 2min

Panzerism Bottle and Merchandise Plans

01:03:12 • 6min

03:28 Cautious optimism as sales already exceed expectations. 09:44 Group learning is valuable; spending and believing. 13:28 Late ad start, YouTube TV for awareness. Facebook lacks reach and knowledge. Create awareness ourselves. Scale up on peak hits, manage spend. Ex Roomba CMO advised against unnecessary spending. 19:33 Data suggests success of OOH billboard campaign. 22:49 Local focus crucial for building consumer brands. 27:33 Mixing digital and physical marketing is crucial. 38:18 Custom AI solution found unknown failure points. AI tools could reveal unseen issues. Potential for AI-powered chat-based support. 44:45 Teaching critical thinking in business decisions. 45:49 Advertising decisions require thoughtful consideration and trade-offs. 51:28 Control obsession, excel at what you do. 01:01:31 Monoculture in messaging platforms stifles free speech. 01:07:53 Leaders must focus on fewer things. 01:08:45 Black Friday predictions are not happening. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) / seanecom Jason (Host) / jasonpanzer Matt (Host) / mbertulli Mike (Host) / mikebeckhamsm Finn (Producer) / finn_radford Northbeam (Partner) / northbeam Fulfil.io (Partner) / fulfilio Sendlane (Partner) / sendlane We Rise Together.