In this episode I speak to Fractional CMOs & Entrepreneurs, Paul Counts & Shreya Banerjee about the 3 pillars to effective marketing. Paul and Shreya talk about their biggest pet peeve when it comes to how marketing is taught and implemented. They also explain why the letters FTE will literally transform a business or organization. They'll tell you why businesses market themselves like they are promoting a hobby instead of a real business and how are businesses holding themselves back from true success. Lastly, there is one super simple tip that has transformed their business and the lives of so many entrepreneurs. It is the absolute most simple strategy that business owners MUST do, but few grasp the power of it. They will share it on this episode, so tune in!
Strap on your Boots