Aimy Steadman (BeatBox) - How she created a drink for music festivals, fundraising on SharkTank and how a change in product packaging was an unlock to scale

Thank you Taylor Foxman for the introduction to our guest today Aimy Steadman. Aimy is is the COO of BeatBox Beverages. the World's Tastiest Portable Party Punch.

Some of the questions I ask Aimy:

1. How did you found Beatbox?
2. What was the reason why you founded it? You were early with the RTD trend?
3. What’s the difference between wine and spirits vs. beer?
4. How did you think about the category you were creating and the product that you originally set out to create? How did you think about the right alcohol?
5. How did you approach distribution? Was there a moment you realized you were on to something? What was the first retailer you entered and how did you do it?
6. Why did you switch from working with wine distributors to beer distributors? How did you make the transition?
7. What was it like going from a box to tetra paks? Why did you make the jump?
8. What was it like going on SharkTank and what was the bump?
9. Were there time when growth flatlined? How did you handle that? What were the reason?
10. What does that mean community oriented?
11. How did Brizzy and Corkless Wine come about?
12. How do you leverage or build community around BeatBox Beverage? How did you incorporate music?
13. How did Future Proof come about?
14. What was your process for fundraising? Why did you only raise $15 million on a $200 million valuation?
15. Where do you believe Beatbox should be? What are the right retail chains and on-prem locations?
16. What are you doing now with events and music festivals since events are coming back?
17. What’s one book that has inspired you personally and one book that has inspired you professionally?
18. Dan Seigal Mindsight
19. Traction - EOS Entrepreneur’s Operator System

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